12 May 2022
Planning an event can be a lengthy process, with a lot of things to consider and ever-mounting costs. Sponsorship has long been an effective way for a brand to expand its reach by gaining access to a relevant and dedicated audience. In return for this exposure, a brand will offer to support the running of […]
06 April 2022
Virtual attendees were almost unheard of at conferences until March 2020 when suddenly organisers had to integrate virtual into their business model. The majority embraced virtual and it quickly become a viable model that could work alone or be combined with a live audience to become a hybrid event. With virtual, another revenue stream has […]
02 December 2021
So, what exactly is an exit podcast? It’s pretty much what it says on the tin. A podcast you share with your delegates as they exit your event. Think of it as a takeaway, an extension of your event. An add on that provides more event content and more sponsorship opportunities. Read on to find […]
14 September 2021
There’s no getting around it: watching your audience decrease as your event progresses is pretty disheartening. You’ve spent days on the planning process, organising your catering, co-ordinating speakers, scouting out venues – only to watch delegates slip away hour by hour. Post-tea break, and the first escapees have made a dash for it; as rush […]
08 September 2021
At Congress Centre, we’ve witnessed a whole range of events: from large-scale annual conferences of 500 to 20-person director meetings, fashion shows to exhibitions, film shoots to dancing dinners — we’ve hosted them all! All this variety means no two days in the event industry are the same, but, when it comes to staffing, it […]
21 April 2021
It’s no secret the last year has been tough on us all. The events, leisure and hospitality sector has been one of the hardest hit and whilst we know the industry is raring to get going again, there’s a risk that smaller budgets might become a buzzkill for many in the coming months. That means […]
22 March 2021
By the time all restrictions on events are lifted later this year, it will have been more than 15 months since most of us attended an event (and that’s the best-case scenario!). But imagine for a moment you’re preparing to attend your first event as a delegate tomorrow: after 12+ months of non-stop warnings, being […]
09 February 2021
From the 50s & 60s to the modern day. With venues looking like they’ll have to remain closed for a little bit longer, that means the activities we’re able to host are limited to essential education and training events, alongside photography and film productions. We know that across London there’s been an increase in venues […]
21 January 2021
It’s no secret that 2021 hasn’t been the fresh start we were hoping for. With the UK back in national lockdown, we’re seeing tight limits on what type of events are able to go ahead. As an event venue, we know the ins and outs of what’s allowed and can say with confidence there is […]
12 November 2020
1. The world has gotten used to video comms When face-to-face meetings and chats suddenly became off-limits in March, we all had to get to grips with video calls and set-up makeshift home offices. Now, we might have had enough Zooms to last a lifetime, but a wider understanding of it has opened up endless […]