Case study: Internet Advertising Bureau returns to London’s Congress Centre for Content Conference
Game changers from the media, technology and creative industries converged on central London’s hi-tech Congress Centre on 11th June 2015 for the second day-long Content Conference. The event was organised by the Internet Advertising Bureau (IAB) in order to consider internet advertising and its effectiveness from an audience perspective. Delegates discovered just how crucial content is to a brand’s online presence and found out how native advertising taps into new audience behaviours and expectations. They also considered the importance of developing new measurement currencies that target the value of engagement and shared valuable insights into what content and native advertising really require in terms of planning, creation and delivery.
Over 250 delegates attended the event, which featured presentations from leading industry figures including author and former planning director of BMP/DDB, Paul Feldwick, James Hayr, Head of Content Solutions at AOL, Dominic Mills, Former Editorial Director of Campaign, and Anais Hayes, Head of Brand Innovation at Google, to name but a few.
According to Lizzie Randall, IAB events manager, “We chose the Congress Centre for this event as we had used the venue previously for another conference and we know the space works really well. We were also impressed to find out that Congress Centre has upgraded its AV equipment in the auditorium which is fantastic and the staff are extremely helpful and accommodating. The very central location is also hard to beat.”
The conference, which took place in Congress Hall, the largest space at the venue, started at 10:30am and ended with early evening networking drinks. A bowl food lunch and morning and afternoon refreshments were served during the day and the IAB made full use of Congress Centre’s superb in-house AV equipment and built-in stage set.
To find out more, visit http://www.iabuk.net/events/library/content-native-conference-2015#xJ85G1W8WmH0AObw.99.
About the Internet Advertising Bureau
The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising, representing most of the UK’s leading brands, media owners and agencies. Given the rapidly evolving nature of the digital landscape, the IAB works to ensure that marketers can maximise the potential of digital media and mobile devices, helping members engage their customers and build great brands. By disseminating knowledge and fostering dialogue through research, policy guidance, training and events, the IAB aims to be every marketer’s authoritative and objective source for best practices in internet advertising. To access the IAB’s current research, policy briefings, training opportunities and events schedule, please visit www.iabuk.net.