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Pick the right location for your event in order to boost attendance

Posted on 22 June, 2018

Location is frequently cited as one of the most important factors when choosing a conference, meeting or event venue in London. Opting for a venue that’s well-served by public transport and has places of interest in the vicinity is a shrewd move for event organisers looking to maximise attendance. After all, who has the time or inclination to spend hours getting to an inaccessible venue, unless the event is of paramount importance?

In customer feedback questionnaires, location is often stated as one of the main reasons that clients book London’s Congress Centre and keep returning. Moments from Tottenham Court Road Underground station and a short walk from Goodge Street and Holborn stations, Congress Centre is on a direct tube line to six mainline railway stations – Euston, Charing Cross, King’s Cross, Liverpool Street, St Pancras and Waterloo – and is well-served by a variety of bus routes. When services on the Elizabeth line (Crossrail) commence from Tottenham Court Road station in 2019, Heathrow Airport will be less than 30 minutes away by direct train, with direct connections to Paddington station too.

Situated in the heart of central London, with Oxford Street shopping, the British Museum, Covent Garden, Theatreland and Soho all within walking distance, Congress Centre makes an interesting and accessible venue for delegates. And although there’s no overnight accommodation on-site, there’s a choice of four and five star hotels in the immediate vicinity making the venue ideal for multi-day conferences, as well as one-day meetings and events.

With outstanding AV equipment, excellent food and service, dedicated account management, good accessibility for disabled delegates and some of the most competitive DDRs in central London, it’s no wonder that blue chip clients are discovering the merits of this unique mid-century venue in increasing numbers.